Privacy Policy
LAST UPDATED: July 29, 2026
INTRODUCTION
Ignite Digital Creative LLC operates The Truth About Solar campaign website for and in connection with West Coast Solar Pros ("we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.the-truth-about-solar.com, request a Solar Fit & Savings Blueprint, use a calculator, submit a form, communicate with us, or interact with our content and advertising on Facebook, Instagram, Messenger, Threads, WhatsApp, or other platforms.
By using our website or submitting information, you acknowledge the practices described in this Privacy Policy.
1. INFORMATION WE COLLECT
Information You Provide
We may collect information you voluntarily provide, including:
- Name
- Email address
- Telephone number
- Property address, city, state, and ZIP code
- Homeownership status
- Electric utility provider
- Estimated or actual electric-bill information
- Energy-usage information
- Roof, property, shading, and solar-readiness information
- Solar goals, timing, preferences, and questionnaire responses
- Appointment and consultation information
- Messages, comments, reviews, and customer-support communications
- Communication and marketing preferences
Do not submit Social Security numbers, bank credentials, credit-card information, government identification numbers, or other unnecessary sensitive information through our general website forms.
Information Collected Automatically
When you use our website, we and our service providers may automatically collect:
- IP address
- Browser and device type
- Operating system
- Referring website
- Pages viewed
- Buttons and links clicked
- Date, time, and duration of visits
- Approximate location derived from an IP address
- Cookie and advertising identifiers
- Campaign, referral, and conversion information
- Website and form interaction data
Information From Meta and Other Platforms
If you interact with our advertisements, lead forms, Pages, profiles, or messaging accounts, we may receive information authorized through those platforms, including:
- Facebook, Instagram, Messenger, Threads, or WhatsApp identifiers
- Public profile information made available to us
- Lead-form responses
- Messages and comments
- Advertising-attribution information
- Page and content engagement
- Campaign and conversion information
Your use of Meta products is also governed by Meta's own privacy policies.
2. HOW WE USE INFORMATION
We may use information to:
- Provide the Solar Fit & Savings Blueprint and other requested resources
- Evaluate general solar fit and readiness
- Produce educational estimates and personalized responses
- Respond to questions and service requests
- Schedule consultations or appointments
- Connect users with appropriate solar professionals or service providers when requested or authorized
- Operate Facebook, Instagram, Messenger, Threads, and WhatsApp communications
- Deliver and measure advertising
- Improve our website, forms, calculators, offers, and customer experience
- Maintain CRM and customer-service records
- Prevent fraud, misuse, and security incidents
- Meet legal, regulatory, contractual, and platform requirements
- Enforce our agreements and protect our rights
- Send marketing communications when legally permitted and consented to
Solar estimates are educational estimates and are not guarantees. Actual eligibility, production, pricing, incentives, installation timing, and savings depend on the property, energy usage, utility rules, financing, available programs, and provider-specific requirements.
3. CALLS, EMAILS, AND TEXT MESSAGES
If you provide contact information and consent to communications, we or an authorized service provider may contact you about your request by telephone, email, or text message.
Where required, consent may include calls or texts using automated technology. Consent to marketing communications is not a condition of purchasing goods or services. Message and data rates may apply. Message frequency varies.
You may opt out of marketing emails by using the unsubscribe link. You may opt out of text messages by replying STOP. Reply HELP for assistance.
Opting out of marketing does not prevent necessary transactional or customer-service communications.
4. COOKIES, PIXELS, AND ADVERTISING
We may use cookies, Meta Pixel, Meta Conversions API, and similar technologies to:
- Keep the website functioning
- Remember settings and preferences
- Understand website usage
- Measure advertisements and conversions
- Prevent duplicate conversion reporting
- Build and evaluate advertising audiences
- Improve marketing performance
Advertising and analytics providers may receive identifiers, internet activity, device information, and campaign or conversion information.
Where required, visitors must be given a way to manage non-essential cookies and targeted-advertising preferences. The website should honor legally valid browser-based opt-out signals, including Global Privacy Control, where applicable.
5. HOW WE DISCLOSE INFORMATION
We may disclose information to:
Service Providers
Companies that provide website hosting, CRM, form processing, analytics, advertising, communications, scheduling, security, email, telephone, text-messaging, and technical-support services.
Solar Professionals and Fulfillment Partners
If you request an evaluation, consultation, proposal, installation information, or related service, we may disclose relevant information to solar professionals, contractors, installers, financing providers, utilities, or other fulfillment partners needed to respond to your request.
Advertising and Analytics Platforms
We may disclose identifiers, internet activity, campaign information, and conversion events to advertising and analytics providers such as Meta.
Legal and Safety Recipients
We may disclose information when reasonably necessary to comply with law, respond to legal process, prevent fraud, protect safety, enforce agreements, or protect our rights.
Business Transactions
Information may be transferred as part of a merger, acquisition, financing, restructuring, asset sale, or similar business transaction.
We do not sell personal information for direct monetary payment. Certain advertising and analytics disclosures may be considered "sharing" or "selling" under some state privacy laws. Eligible consumers may opt out as described below.
6. DATA RETENTION
We retain personal information only for as long as reasonably necessary to:
- Provide requested services
- Maintain legitimate business and customer-service records
- Meet legal, tax, accounting, security, and compliance obligations
- Resolve disputes
- Enforce agreements
- Maintain suppression records for communication opt-outs
Retention periods depend on the type of information, how it is used, and applicable legal requirements.
7. DATA SECURITY
We use reasonable administrative, technical, and organizational measures intended to protect personal information.
No website, database, transmission, or storage system is completely secure. We cannot guarantee absolute security. Users should avoid submitting unnecessary sensitive information through website forms or unencrypted communications.
8. YOUR PRIVACY RIGHTS
Depending on where you live, you may have the right to:
- Request access to personal information
- Request correction of inaccurate information
- Request deletion of information
- Request a portable copy of information
- Opt out of certain targeted advertising
- Opt out of the sale or sharing of personal information
- Limit certain uses of sensitive personal information
- Withdraw consent where processing relies on consent
- Appeal a denied privacy request
- Exercise privacy rights without unlawful discrimination
To submit a request, email chris@ignitedigitalcreative.com with the subject line "Privacy Request."
Include your name, contact information, state of residence, and the type of request. We may need to verify your identity before fulfilling certain requests. Authorized agents may submit requests where permitted by law, subject to reasonable verification.
DO NOT SELL OR SHARE MY PERSONAL INFORMATION
To opt out of disclosures used for targeted advertising or other activities legally considered selling or sharing, email chris@ignitedigitalcreative.com with the subject line:
"Do Not Sell or Share My Personal Information"
The website must also provide a visible "Do Not Sell or Share My Personal Information" footer link that opens an opt-out form or sends this request by email.
9. DATA DELETION
Users may request deletion of information collected through our website or Meta-connected services.
To request deletion:
- Email chris@ignitedigitalcreative.com.
- Use the subject line "Data Deletion Request."
- Provide the name, email address, and telephone number associated with the request.
- If the request relates to Facebook, Instagram, Messenger, Threads, or WhatsApp, include the applicable account name or identifier if available.
- Do not submit passwords, access tokens, or Social Security numbers.
We will verify the request when necessary and delete or de-identify eligible information from active systems. Some information may be retained when required for legal compliance, fraud prevention, security, dispute resolution, financial records, or communication opt-out records.
We will also notify applicable service providers or recipients when legally required.
10. CHILDREN'S PRIVACY
Our services are intended for adults and homeowners. They are not directed to children under 18, and we do not knowingly collect personal information from children.
If you believe a child submitted information, contact chris@ignitedigitalcreative.com so it can be reviewed and removed.
11. THIRD-PARTY WEBSITES AND SERVICES
Our website may link to third-party websites, solar providers, utilities, financing providers, social-media platforms, or other services.
We do not control their privacy or security practices. Review their policies before submitting information.
12. INTERNATIONAL USERS
Our services are primarily intended for users in the United States. Information may be processed and stored in the United States and other countries where our service providers operate.
13. CHANGES TO THIS POLICY
We may update this Privacy Policy to reflect changes in our services, technology, legal requirements, or business practices.
The revised policy will be posted on this page with an updated "Last Updated" date. Material changes may be communicated through additional notice where required.
14. CONTACT US
Ignite Digital Creative LLC
Operator of The Truth About Solar campaign website